VICTORINOX ELLA RECEIVED SWISS PACKAGING AWARD 2015

Victorinox received the Swiss Packaging Award 2015 for its fragrance Victorinox eLLa. The innovative bottle has been imagined by Bayadères with multiple special features: a protective sleeve securing the bottle, a smart wrist strap is both practical and decorative, a revolving casing protects the on/off spray nozzle and a built-in mirror for a quick makeup check. The perfect fragrance for any modern world citizen willing to follow the steps of the great Swiss explorer Ella Maillart, who was a French-speaking Swiss adventurer, travel writer and photographer, as well as a sportswoman, and was considered as one of the great travelers of the 20th century.

JOIN THE BAYADERES’ TEAM IN HONG KONG TO DISCOVER THE LUXURY TRANSFORMATION

On March 4th 2015, BAYADERES ETOILE will join the French Chamber of Commerce and Industry for a special event this Wednesday in HONG KONG. The ‘Luxury Transformation conference analyses the emergence of new markets and new customers and their consequences regarding the luxury brands’ discourses and codes. For more info, please visit

http://www.fccihk.com/fccihk/en/events/events_desc.html?id=1325

DISCOVER BAYADÈRES’ CONTRIBUTION TO CB NEWS MAGAZINE’S LATEST ISSUE DEDICATED TO LUXURY.

The TRENDS SESSIONS pages of CB NEWS magazine give communication experts the opportunity to analyze upcoming trends. Thanks to the publication of the highly praised LUXPOSÉ reports, BAYADÈRES has been selected to state its original view on the rise of sports-inspired codes among the major players of the luxury category. Find out more on www.cbnews.fr

JEAN HWANG CARRANT’S COOKIES AT SEZANE’S SALES

JEAN HWANG CARRANT’s cookies and their lovely packaging, designed by BAYADÈRES, have joined the much anticipated SÉZANE’s sales which took place Rue Saint Fiacre in Paris this December. A great opportunity for great encounters and edgy discoveries. Among a trendy selection of clutches, handbags, shoes and notebooks, the guests had the privilege to taste JEAN’s new exclusive recipes. 1000 JEAN HWANG CARRANT’s cookies have been packaged and offered for the event.

http://www.sezane.com/fr/

http://www.facebook.com/sezaneparis

NEWS INTO PERSPECTIVES, BY BAYADÈRES ÉTOILE

BEAUTY CONTEST
BRAND FINANCE released its annual study of the top 50 most valuable global cosmetics brands. If the global beauty industry continues to perform well, especially thanks to the increasing wealth of women in developing markets, luxury brands are still underrepresented among this ranking. LANCÔME, DIOR and CHANEL are indeed the only three Luxury brands appearing, far behind OLAY and L’ORÉAL.

However, a separate French study by PROMISE CONSULTING that focused on preference instead of value placed LANCÔME, DIOR and CHANEL at the top of their ranking. For the eighth consecutive year, French luxury brands were the clear leaders. CHANEL led in both the Skincare and Make-up categories. DIOR ranked second in Makeup and third (behind CLARINS) for Skincare. LANCÔME finished fourth in both areas.

What conclusions can be drawn from these two studies? Whereas LANCÔME enjoys the highest brand value and CHANEL the lowest one, their Prestige is inversely proportional. Luxury is definitively not about brand value, it is above all about Desire…

Bayadères boosts IOMA first print advertising campaign

First the packaging, now the campaign! Bayadères Etoile, Bayadères’ department dedicated to Premium & Luxury brands, was is charge for IOMA print communication campaign for their latest innovation : IOMA Youth Booster. Among other media, Bayadères was behind the ads published in iconic french magazines such as ELLE and MADAME FIGARO.