How to strengthen the online retailer’s notoriety, how to extend its offer to new universes while remaining positioned as a specialist? These were the request made to Bayadères. The agency conducted:

  • a qualitative study to define the expectations of the main audience of the brands, (passionate costumers, from all generations).
  • the rebranding of the 1001 HOBBIES’ identity (logotype, visual style, …)

1001 HOBBIES is the only online multi-specialist megastore for the hobbies of grown-ups, whether they are fans of models, games, puzzles, or passionate about historical or fantastic universes, beginners or experienced, offering both a very wide and the best selection.

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