Qualitative and core brand studies, redesign of visual identity and creation of a brand book. Definition of the new semantic and visual identity for the brand, redesign of shoeboxes and labeling, advertising signature principles, publishing of print and web supports, and merchandising…Awarded the TOP/COM d’Or 2011, one of France’s leading communications awards.
Aster is a children’s shoe brand founded in 1913 in Saint Astier at the heart of Périgord. Its founder, Sicaire Georges, hoped to guide children’s first steps by offering them shoes well suited for the job. The first model to be released was the Dingo, a sandal with six perforations recalling the brand’s famous flower logo.