Brand identity rejuvenation and creation of a MV monogram inspired by the wire movement. Conception and direction of the new institutional movie.

Le Muselet Valentin is the only Champagne-based and French business which produces wirehoods. It has been rewarded with the ‘Entreprise du Patrimoine Vivant’ (A Living Heritage Business) label.  This label recognises that Le Muselet Valentin has unique tradition-based expertise and values the work of its employees who are responsible for the quality of products and sustaining expertise. Le Muselet Valentin joins other prestigious brands which have the EPV label such as Chanel, Christofle, Baccarat, Boucheron, Dior, Lenôtre, Champagne Bollinger etc. which represent the ‘made in France’ spirit and expertise, and share the same values: Adaptability, Responsiveness, Innovation, and Passion for the industry…

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