Production of a prospective survey for Marie, an iconic French frozen food brand. This survey includes a full analysis of the evolution of the codes and signs used by the brand’s main competitors, a review of the latest consumption trends, both locally and globally, but also inspirations for future products, as the survey was completed by an innovation workshop.

Marie is an iconic French food maker brand, both fresh and frozen. It is also a subsidiary of the LDC group, one of the Europe’s leading poultry processor.

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