BRAND NEW MEN, the new panorama from the experts at BAYADÈRES, defines and classifies the characteristics and needs of this new generation of male consumers so as to better shape the universe in which they are evolving, to better conceive of the products, discussions and communications of tomorrow…
BRAND NEW MEN: UNDERSTANDING THE CODES, TERRITORIES & TRENDS OF THE NEW MALE CONSUMERS, IN ORDER TO IMPROVE YOUR PRODUCT DEVELOPMENTS AND ENHANCE YOUR COMMUNICATIONS FOR TOMORROW
Since the arrival of the Metrosexual (a result of increased individualism in urban societies) and the growing influence of the BRICS countries, the male consumer has once again become a target with abundant potential around the world.
This resurgence comes with significant evolutions, as the new generation male consumer is not only younger, but also more demanding and increasingly multifaceted.
The mission of BRAND NEW MEN, the new report from the PERSPECTIVES series, is to identify the characteristics of these new male typologies and to provide insights into the expectations, desires, and activities that shape their lives.
BRAND NEW MEN: DISTINCTIVE STRENGTHS
A UNIQUE & INNOVATIVE DOUBLE APPROACH…
combining an ethno-sociological methodology with the semantic and visual analysis of brands.
… A COMPARATIVE ANALYSIS CONDUCTED OVERS THE PAST 5 YEARS
in order to better understand the evolution of codes and to anticipate and create the trends of tomorrow.
… 9 CONSUMER TYPOLOGIES IDENTIFIED
in terms of values and associated branding, packaging and communication codes.
… RESULTS ARE IMMEDIATELY ACTIONABLE
allowing marketers to determine the appropriate communication points required to engage these different consumer types.
