Creation of the new name and identity of the Val d’Orbieu-UCCOAR group : Vinadeis.
The new name, Vinadeis, pays tribute to the legendary Languedoc Roussillon’s wineyards. Our agency has also imagined the new brand icon, the ammonite, as a reference to the fossil shells found in the area’s vineyards but also the group new global expansionary ambitions (in Asia, Russia, …). BAYADERES has also created the brand new signature : “the pioneer’s footprint”, to value the highly innovative and human spirit of the group.
Beyond the brand identity, our agency has also designed all the new communication materials, from packaging, shopping bags and brochures to the brand’s new web site and its institutionnal movies.
We finally managed all the new identity’s launch events in Bordeaux, where the Vinadeis showroom at Vinexpo welcomed the French President François Hollande.
Bringing together more than 1600 winegrowers, 120 employees in village cooperatives and almost 400 other employees, Val d’Orbieu-UCCOAR is the leading French cooperative wine group. Backed up by 17 000 ha of vines and numerous partnerships in Aquitaine and the Rhône Valley, its vineyard is designated as the first in France and among the Top 5 vineyards in the world.