Creation of the ‘l’Appel de la Lumière’ concept, drafting of the brand concept and semantic register, design of the bottles, bagging and blotters, brand films dedicated to the olfactory concept, presentation tools for internal seminars and press conferences,…

Swarovski, the world’s leading producer of precision-cut crystal, has signed a license agreement with Thierry Mugler Parfums, a company of the Clarins Group, for the creation and worldwide distribution of the first ever “Swarovski Beauty” line, to include Swarovski fragrances, make-up and a beauty accessories collection.

Launched in 2010, the range is distributed in selective perfumeries, prestige department stores and Swarovski stores worldwide.

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