Consulting and guidance on trend watching, positioning, brand architecture and brand communication issues for the Luxury division of Diageo, the global leader in premium drinks.

Diageo Reserve represents the luxury division of Diageo, including the multi-award winning portfolio of Johnnie Walker Blue Label, Gold Label Reserve, and Platinum Label Blended Scotch Whiskies, Ketel One vodka, Zacapa rum, Don Julio tequila, Cîroc vodka and Tanqueray No. Ten gin.

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