Qualitative and core brand studies, strategic consulting for the repositioning of their communications campaigns and the opening of their first-ever Parisian boutique in the Bastille neighborhood.

Kickers is to shoes what jeans were to trousers – the symbol of an alternative culture, both a way of expressing their difference and a promise of new pleasures.
Introduced in 1970, the brand, now part of the Royer group, has succeed in becoming a transgenerational and universal symbol and is now sold all over the world.

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