Brazil is the second emerging country just behind China where premium and luxury brands boast their strongest growth in all sectors, enjoying the increase in Brazilian’s purchasing power. Ranking from 6th to 8th-largest economic power worldwide from year to year, Brazil has not only become a market with strong potential for these brands, but also a new inspiration thanks to its recent international cultural influence.

We have therefore naturally dedicated our new report from our PERSPECTIVES series to this extraordinary country. Named BRAZILIAN FEVER, this report combines in an innovative way BAYADERES’ sociological, semotic and branding expertise to LINEA’s design & packaging expertise. Its purpose? To provide you a better understanding of Brazil and Brazilians’ specificities, their consumer habit and expectations as well as their creative and cultural environment. To help you better seduce them or seduce your consumers with Brazilian-style offers.

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