Qualitative study and competitive environment audit to prepare the retailer’s launch on the Chinese market. Validation of positioning, brand codes and theatricalization of their points of sale. Expectations and preference testing among targets in terms of styles, product offerings and promotional mechanisms.

Sergent Major is a French retailer specialized in children aged from 0 to 14 with cleverly designed, cheerful garments that are colourful and easy to wear, in highly trendy style with an excellent value for money.

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